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Indonesian Executive Gunawan Jusuf Sets a High Bar for Business

July 24, 2019

From his vaunted position as CEO, Gunawan Jusuf has led the Sugar Group Companies to produce enormous growth for a large number of consumer sugar products, not the least of which is Gulaku, a premium, commercial, refined sugar product that has grown into a household name throughout Indonesia. What makes his job unusual is that Sugar Group Companies is not just a single business, but rather a collection of businesses that operate independently, even as they all work together as a critical part of the larger group. Each business works to reach its own goals and the goals of the overall company.

Besides a large number of sugar plantations and refineries all over Indonesia, the Gunawan Jusuf -led Sugar Group Companies operates from nearly a dozen offices, as well. He serves that collective as their Chief Executive Officer (CEO). Obviously, water is a key element of their business success, which may explain why Gunawan Jusuf published a book entitled “Blue Gold” a few years back. Thatbook features a frank discussion of the problems that go along with the relative scarcity and the incredibly high valuethat water holds in society as a whole and in business.