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The Business Success of Gunawan Jusuf Is Doubly Impressive, Given Conditions

January 22, 2019

Gunawan Jusuf

The first thing too know is, the Sugar Group Companies is a bit different from other business entities, in that it’s not a single operation, but rather a varied collection of independent companies that grow and refine sugar for the purpose of creating a variety of sugar products, many of which are enormously popular. In addition to many plantations and refineries located throughout Indonesia, Sugar Group Companies operates from nearly a dozen offices located all over the country.

What marks Gunawan Jusuf’s success as the Chief Executive Officer (CEO) of the Sugar Group Companies, has to be his obvious gift when it comes to ensuring that every employee, subsidiary company and the various offices and plants are all working together. That is no small accomplishment. Gunawan Jusuf has helped create enormous growth for many products, such Gulaku, a premium refined sugar product that is a household name all over Indonesia.

Getting everything to work together to bring about massive growth and to increase the profits of the entire collective, is a major accomplishment. That is why Gunawan Jusuf is considered one of the best business minds in the world. As if he didn’t have enough to do, a few years back, Gunawan Jusuf became something of an activist for the cause of sustainable use of natural resources, especially water. He wrote and published “Blue Gold,” a popular book in which he discusses the relative scarcity and the high value of water as our most important and precious commodity. Given his business background, Gunawan understands better than most how precious and valuable natural resources can be. That’s what makes the book special.